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How to write a SEO optimized Meta Description

How to write a SEO optimized Meta Description

How to write a SEO optimized Meta Description

admin / February 23, 2018

What is a Meta description & How to use it for SEO?


The Meta description is a HTML tag that is utilized to show the description/summery of a page. For search engines and social stages its imperative that you write descriptive and connecting with Meta description, in view of the main focus keyword(s) and subject of your page. Meta descriptions are shown underneath the Title tag/headline and the URL on the internet searcher comes about page.

meta-description

Meta description length

Google utilizes a most extreme width to decide when they will remove a description. To make certain your Meta description will be shown totally it’s prescribed to utilize a maximum of 320 characters (accentuation included).

How do search engines use the Meta description?

Meta descriptions aren’t an immediate ranking factor for web indexes; however appealing descriptions will enhance your CTR (click trough rate). Search engines utilize CTR and other engagement measurements to serve the most important best 10 come about for a search query.
So ensure you compose important and engaging descriptions to get the consideration from potential guests and expand the Click Trough Ratio from the search engine results page.

Why doesn’t Google display my Meta description?

There are different circumstances when search engines may disregard your description and produced their own particular in light of the page content. How about we observe a few cases:

Your page is significant for a pursuit inquiry, yet the particular keyword(s) from the question don’t coordinate the description.

  • The Meta description of your page is too short (~ < 50 characters).
  • You have not added a Meta description to the page.

Do I always need to add a Meta description?

I would suggest writing Meta descriptions, in any event for your best performing natural greeting pages. What’s more, when you’re in charge of an internet business site it is astute to utilize portrayal formats, on the grounds that all things considered you can create truly all around organized description utilizing keywords addition.

Since the Meta portrayal simply don’t convey the weight like for instance the Title tag does, it’s vital you settle on the correct choice how you invest your SEO energy and endeavors. Now and again it can be astute to leave the Meta description discharge for less imperative pages and let web search tools make sense of it.

Code Example:

Page source:

<meta name="description" content=" Compose relevant, descriptive and engaging in meta descriptions for all your critical pages to expand the Click Trough Ratio from the search engine results page ">

Content advice:

  • Write Meta descriptions that match search intent.
  • Write compelling and engaging Meta description copy.
  • Make sure your descriptions visually stand out from the pack. Use special characters to get maximum attention (warning: different browser and operating system are known to render icons differently). Some examples: ① ② ③ ④ ⑤ ⑥ ⑦ ⑧ ⑨ ⑩ ➊ ➋ ➌ ➍ ➎ ☓ ✓ ✕ ✖ ✗ ✘✿ ☺ ☻ ☹ ☼ ☂ ☃ ⌇ ⚛ ⌨ ✆ ☎

CMS advice (e-commerce):

It should to be probability to utilize custom Meta description formats for various page writes utilizing keyword inclusion, for example:

  • Category templates.
  • Product page templates.
  • Physical store pages
  • Your CMS should offer you the possibility to physically abrogate consequently produced Meta descriptions.
  • The CMS should trigger a notice when the most extreme number of characters is exceeded.

Avoid Title tag issues

Stay away from keyword stuffing. Google doesn’t acknowledge needles keyword repetition. Since keyword stuffing doesn’t improve user experience and looks spammy.

Keep away from non-descriptive Meta descriptions. On the off chance that the Meta descriptions don’t coordinate the page content clients are far more averse to tap on your outcome in light of the fact that the depiction doesn’t coordinate their search query and aim.

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